About

Perhaps I’m old and tired, but I always think that the chances of finding out what really is going on are so absurdly remote that the only thing to do is to say hang the sense of it and just keep yourself occupied.

Douglas Adams, The Hitchhiker’s Guide to the Galaxy

Taking the cue from one of my favorite books, I keep myself occupied with various pursuits.

I earn my living as a Marketer helping organizations adopt and implement customer-centricity as an operating principle rather than a promotions tactic.

I specialize in mapping marketing goals with business objectives, assessing target market, segmenting audience base, creating personas, and designing customer journeys. My focus is to build repeatable, scalable, and sustainable strategies for business growth rather than quick-fix hacks to create a temporary buzz.

Learning new languages, reading fiction, non-fiction, poetry, exploring new places, D-I-Y projects are a few other pursuits that keep me occupied.

Here, I share thoughts on Marketing, Customer Experience, Business. Sometimes I write about my travel experiences as well.

Past Experiences

Marketing Manager at Adobe
(2015 – 2017)
Develop and manage marketing programs to generate demand, strengthen engagement and improve retention.

Demand Program Professional at IBM
(2011 – 2015)
Program lead for Services Digital Strategy, Watson Analytics, and Partner Marketing

Marketing Manager at Oracle Financial Services
(2007 – 2011)
Product Marketing for Oracle FLEXCUBE suite