Taking the cue from one of my favorite books, I keep myself occupied with various pursuits.
I earn my living as a Marketer helping organizations adopt and implement customer-centricity as an operating principle rather than a promotions tactic.
I specialize in mapping marketing goals with business objectives, assessing target market, segmenting audience base, creating personas, and designing customer journeys. My focus is to build repeatable, scalable, and sustainable strategies for business growth rather than quick-fix hacks to create a temporary buzz.
Learning new languages, reading fiction, non-fiction, poetry, exploring new places, D-I-Y projects are a few other pursuits that keep me occupied.
Here, I share thoughts on Marketing, Customer Experience, and Business.