After a successful stint of 10 years in Software Marketing, I decided to establish an identity beyond big corporations and designations.


“Perhaps I’m old and tired, but I always think that the chances of finding out what really is going on are so absurdly remote that the only thing to do is to say hang the sense of it and just keep yourself occupied.”

Douglas Adams, The Hitchhiker’s Guide to the Galaxy



Pragmatic Abstraction is a reflection on pursuits that keep me occupied. Some may be cliché, some may be novel, some may be mundane, some may be exceptional.

Here, I share thoughts on Marketing Strategy, Customer Experience. Sometimes I write about my travel experiences as well.